By Jessie Moore
Building credibility online can feel like a daunting or overwhelming task for some. The single most valuable placement for your online reviews is through Google My Business. Google’s online search volume is over 3.5 billion searches per day! What does that mean for you? It means that the first place the consumer is going to seek information about a company is through Google search.
Having your Google Business listing up to date with reviews within the last 30 days does the following 3 things:
Builds Trust And Credibility
With a stream of positive reviews, this tells the consumer, that you a trustworthy company. If there is any negative feedback, it is still important to respond with a professional comment and concern about the issue. The objective should be to keep your rating at four stars or above. A positive online footprint will lead to your credibility.
Digital Proof Drives Purchases
Through online reviews, today, the digital proof has a clear impact on sales. Humans tend to flock to crowds. Digital proof encourages other consumers that purchasing from your business is a good decision.
Boosts Organic Ranking
The more interaction your Google Business Listing has, Google will favor this when it comes to ranking. Customer reviews help feed your content and therefore will be favored by algorithms.
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